{"id":143482,"date":"2026-05-26T07:15:16","date_gmt":"2026-05-26T07:15:16","guid":{"rendered":"https:\/\/afromagazine.eu\/adb-proposes-africa-media-prize-to-promote-more-balanced-reporting-of-continent\/"},"modified":"2026-05-26T07:15:16","modified_gmt":"2026-05-26T07:15:16","slug":"adb-proposes-africa-media-prize-to-promote-more-balanced-reporting-of-continent","status":"publish","type":"post","link":"https:\/\/afromagazine.eu\/en\/adb-proposes-africa-media-prize-to-promote-more-balanced-reporting-of-continent\/","title":{"rendered":"ADB proposes Africa Media Prize to promote more balanced reporting of continent"},"content":{"rendered":"

NAIROBI, Kenya –Dr Akinwumi Adesina, the president of the African Development Bank Group <\/a>announced the creation of an Annual Africa Media Prize to recognise and profile African journalists, correspondents and media houses that showcase Africa\u2019s achievements and progress.<\/strong><\/p>\n

Adesina said the African Development Bank would work with the AllAfrica Media organisation and African financial institutions to establish the prize as part of efforts to promote more positive reporting of developments on the continent. He was delivering a keynote speech yesterday during a media leaders\u2019 summit convened by AllAfrica Media.<\/p>\n

\u201cAfrica must shape its own narrative, and not depend on what others think about it or the perspectives they prefer to share about it, its achievements, and opportunities\u2026 Positive stories of African investment opportunities need to be well showcased, as they unfortunately do not get sufficient coverage, if any at all, in western media,\u201d Dr\u00a0Adesina declared.<\/p>\n

He also proposed that the African Development Bank, Africa Import-Export Bank, and all regional financial institutions pool resources to support the emergence of a globally respected African media company that will position the news of Africa to the world.<\/p>\n

Africa must shape its own narrative, and not depend on what others think about it or the perspectives they prefer to share about it, its achievements, and opportunities<\/p>\n<\/blockquote>\n

\n \"African<\/div>\n <\/figure><\/div>\n\n <\/article>
African Development Bank Group President Dr Akinwumi Adesina addressing media leaders at the\u00a0summit on the theme of \u201cRe-engineering African Media in Times of Critical Transformation\u201d organized by the AllAfrica Media organisation<\/figcaption><\/figure>

The summit on the theme of \u201cRe-engineering African Media in Times of Critical Transformation\u201d brings together over 300 African media owners and operators, government officials, corporate leaders, academics, civil society champions, and development partners to discuss the business of media and the critical role it must play in shaping Africa\u2019s future.<\/p>\n

\u201cThe media has a critically important role, by being fair, objective, inquisitive, investigative yes, but also by being a catalyst for development, and promoting positive news about tangible African accomplishments, achievements, and developments,\u201d he said in his address.<\/p>\n

Dr\u00a0Adesina also called on development institutions in Africa to set up a joint repository of verified and standardised stories, videos and content that will make it easier to aggregate and write stories on what is being achieved in Africa.<\/p>\n

He also pledged that the African Development Bank, working with partners and the African financial institutions would also help establish the African Journalists\u2019 and Correspondents\u2019 Fellowships to help build and strengthen the capacities of journalists and correspondents working in Africa.<\/p>\n

\u201cTogether let us continue to promote Africa. I call on you as leaders of the media, become the vuvuzelas for Africa! Tell Africa\u2019s positive stories,\u201d he urged his audience of media executives from across the continent.<\/p>","protected":false},"excerpt":{"rendered":"

NAIROBI, Kenya –Dr Akinwumi Adesina, the president of the African Development Bank Group (www.AfDB.org), announced the creation of an Annual Africa Media Prize to recognise and profile African journalists, correspondents and media houses that showcase Africa\u2019s achievements and progress.<\/p>","protected":false},"author":1,"featured_media":143483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2653],"tags":[],"ppma_author":[2583],"class_list":{"0":"post-143482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-article"},"authors":[{"term_id":2583,"user_id":1,"is_guest":0,"slug":"mermar","display_name":"mermar","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b97554d899a7ce8df2bc286c2f73beda56ebbc97d5d9ced74f7a04498e0fb0d3?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/posts\/143482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/comments?post=143482"}],"version-history":[{"count":1,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/posts\/143482\/revisions"}],"predecessor-version":[{"id":143819,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/posts\/143482\/revisions\/143819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/media\/143483"}],"wp:attachment":[{"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/media?parent=143482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/categories?post=143482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/tags?post=143482"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/afromagazine.eu\/en\/wp-json\/wp\/v2\/ppma_author?post=143482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}